Aisyah Abd Munir
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L’Actif Athletic Wear
Brief
L’Actif is a premium activewear brand that blends streetwear and luxury athleisure through high-performance fabrics and elevated design. For this project, I was tasked with creating a seasonal “summer drop”, the Luxury Athleisure Club Summer Edition, to build anticipation around the brand and its products.
The goal was to design a distinct visual identity for the drop that could stand on its own while remaining true to L’Actif’s overarching brand. This included social media assets, website graphics, and a presentation explaining the design choices.
For the Luxury Athleisure Club Summer Edition, I created a fresh visual identity and logo for the seasonal drop. The challenge was making it distinct and new while staying true to L’Actif’s premium brand ethos. The identity was applied across social media and a website section to differentiate the collection from the main line.