Aisyah Abd Munir
email LinkedIn Vimeo CV
Sprinkle & Sway
This was a self-initiated project created to push my branding and illustration skills further. I used ChatGPT to generate a full mock brief for a boutique donut and milkshake shop complete with tone, deliverables, and creative direction and then developed the brand identity from there.
The goal was to treat it like a real client project while keeping it playful and experimental.
Brief
Sprinkle & Sway is a boutique donut and milkshake shop with a bubbly, feel-good personality. The brand focuses on creating a playful and nostalgic experience through colour, illustration, and charm.
The goal was to develop a cohesive visual identity that captures Sprinkle & Sway’s sweet, upbeat energy using a pastel palette of bubblegum pink, mint, and cream.
Deliverables included a full style sheet, packaging design, and social media assets (Instagram-focused). The brief also requested a hand-drawn mascot inspired by one of the products, to be featured across promotions and seasonal campaigns.